{"id":12860,"date":"2022-09-22T14:03:29","date_gmt":"2022-09-22T12:03:29","guid":{"rendered":"https:\/\/visitvalsesiavercelli.it\/?post_type=press-tour&p=12860"},"modified":"2023-02-06T16:44:30","modified_gmt":"2023-02-06T15:44:30","slug":"installation-graphique-tramways-de-milan-et-turin","status":"publish","type":"press-tour","link":"https:\/\/visitvalsesiavercelli.it\/fr\/scopri\/progetti-speciali\/press-tour\/installation-graphique-tramways-de-milan-et-turin\/","title":{"rendered":"iNSTALLATION GRAPHIQUE, TRAMWAYS DE MILAN ET TURIN"},"content":{"rendered":"\n
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iNSTALLATION GRAPHIQUE, TRAMWAYS DE MILAN ET TURIN<\/h1><\/div>\n<\/div><\/div>\n\n\n\n
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Home<\/a><\/p>\n\n\n\n

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iNSTALLATION GRAPHIQUE, TRAMWAYS DE MILAN ET TURIN<\/h6><\/div>\n<\/div>\n\n\n\n
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iNSTALLATION GRAPHIQUE, TRAMWAYS DE MILAN ET TURIN<\/mark><\/h2>\n<\/div>\n<\/div>\n\n\n\n
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PROJET<\/h3>\n\n\n\n

En avril et mai 2022, l\u2019ATL a lanc\u00e9 une initiative promotionnelle port\u00e9e par les r\u00e9seaux de tramway des villes de Turin et Milan. <\/p>\n\n\n\n

Dans la capitale lombarde, l\u2019ATL a r\u00e9alis\u00e9 une installation graphique enti\u00e8rement d\u00e9di\u00e9e \u00e0 la Valsesia et \u00e0 ses nombreuses propositions de plein air. Les visuels, plac\u00e9s sur des trams articul\u00e9s \u00e0 deux voitures, pr\u00e9sentaient de magnifiques images du mont Rose, des sports de rivi\u00e8re, de v\u00e9lo et de randonn\u00e9e, et transf\u00e9raient notre \u00ab\u00a0merveilleuse Valsesia\u00a0\u00bb dans les rues milanaises. <\/p>\n<\/div>\n\n\n\n

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Dans le chef-lieu du Pi\u00e9mont, la conception graphique \u00e9tait en revanche ax\u00e9e sur Vercelli et les terres \u00e0 riz.<\/em>\u00a0<\/p>\n\n\n\n

De suggestives photos repr\u00e9sentaient les sym\u00e9tries parfaites de la mer en damier et l’une des r\u00e9f\u00e9rences des Grange<\/em>, le Principato di Lucedio, rapproch\u00e9es de saisissantes images de Vercelli,
comme la basilique Sant’Andrea, la Piazza Cavour et le Duomo.<\/p>\n\n\n\n

Les visuels ont d\u00e9fil\u00e9 dans les rues des capitales r\u00e9gionales pendant un mois environ, et ont suscit\u00e9 un vif int\u00e9r\u00eat de la part du public.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n

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