MILAN AND TURIN TRAM GRAPHIC DESIGN

project

In April and May 2022, ATL launched a promotional initiative involving the tram system in the cities of Turin and Milan. 

In Milan, ATL presented a graphic design project entirely centred on Valsesia and its many outdoor proposals. The graphics, mounted on two-box articulated trams, showcase beautiful pictures of Mount Rosa, river sports, biking and trekking, conveying our “Wonderful Valsesia” to the streets of Lombardy’s capital city. 

In Turin, the graphic design was all about Vercelli and the rice lands. 

Evocative pictures portraying the perfect symmetries of the checkered sea and one of the protagonists of the Grange, the Principality of Lucedio, flanked striking city views,
such as the Basilica of St. Andrew, Piazza Cavour and the Cathedral.

The graphics paraded through the streets of the provincial capitals for about a month were widely appreciated by the public.