press tour itinerari e luoghi

Marta Ghelma

project

Production of a special issue dedicated to the Vercelli area for the magazine Itinerari e Luoghi. The project involved journalist Marta Ghelma, already an established contributor to the magazine, who edited the content by personally visiting the area to discover its excellence first-hand.

The issue available on newsstands in the run-up to summer 2022 features an extensive service dedicated to Vercelli and the Vercelli area, taking readers on an exciting discovery of the wonders of the rice lands.

itinerary

The itinerary, studied and implemented in collaboration with ATL, proposes a journey that starts from the medieval streets of Vercelli’s historic centre and reaches the Baraggia lands, where it suggests taking your time and discovering the checkered sea on two wheels: green and slow, this is how the Vercelli area offers its best.

The journey highlights the traditions and excellence of these lands. From the confectionery of Vercelli, with Bicciolani and Tartufata, to the artisans of Cooperfisa, who tell a century-old story in the production of accordions, and then on to Baraggia, which guards a genuine point of excellence: the rice of Baraggia Biellese and Vercellese, the first and only Italian PDO in the rice sector.