press tour salone del gusto
press tour
salone del gusto, turin
project
In conjunction with the Taste Fair 2022 held in Turin on 22-26 September, ATL Biella Valsesia Vercelli hosted a press trip for 4 journalists from the target markets UK, France, Germany and Benelux on Sunday, 25 September.
The press trip focused on the city of Vercelli and the rice lands, which the journalists discovered in the company of a local guide.
Press Tour organised in cooperation with DMO VisitPiemonte.
itinerary
The first stop is the city of Vercelli with some of its most precious religious and artistic sites: the Basilica of St. Andrew, the Cathedral and the Church of St. Christopher. After a sweet break with bicciolani and truffles in Piazza Cavour, the visit continues, enhanced by the flavours of traditional Vercelli dishes at a typical trattoria.
The afternoon is dedicated to promoting rice, Vercelli’s most famous excellence. The journey them unfolds at the Grange and the Colombara Estate, which has promoted the Rice-Growing Conservatory for the occasion.
