#valsesiaexperience
DISCOVER OUR
#VALSESIAEXPERIENCE
Let us take you on a journey where you can discover the amazing historical and natural beauty of Varallo and nearby Gattinara.
#ValsesiaExperience
THE PROJECT
An important promotional initiative in collaboration with the municipalities of Varallo and Gattinara involved 10 influencers from northern Italy in a blog tour that took them to discover the impressive historical and natural beauty of Varallo and nearby Gattinara.
THE ITINERARY
To enhance the involvement of the potential community, and considering the different areas of influence of the participants, work focused on creating two different theme-based itineraries, precisely an outdoor itinerary and a cultural one, both of which were then enriched by unmissable food and wine experiences.
CULTURE AND OUTDOOr
in valsesia
Explore the laps of our guests’ journey and choose the experience that suits you best!
OUTDOOR AND CULTURE
With Pietro Ienca, Martina Bianchi and Luigi Chiurchi, active members of ‘Trip in your shoes’, a community that aims to make the public more aware of the value of local culture, and Omar Ultra Adventurer, we set off on an outdoor itinerary dedicated to nature and sport, first discovering the Sacro Monte of Varallo and then continuing with a short trek to Monte Tre Croci to admire some splendid views of the autumn landscape.
In the afternoon we visited a small family farm on the outskirts of Varallo, where people live in a delightful oasis of nature and eco-sustainability by raising cashmere goats and making fine handicrafts.
The second day, instead, centred on discovering the lands of Gattinara, where the group set off at the crack of dawn to cycle a simple route through the area’s vineyards, passing by the Castle of San Lorenzo and the Castelle Tower.
CULTURE AND FOOD & WINE
Filippo Racanella of Le strade di Torino, Ilaria Polo of Le strade di Milano, Carolina Isella of Eccellenza Italiana, Luisa Ambrosini of Tacchi e pentole and Sara Caulfield are exploring and experiencing all the historical and artistic wonders of Varallo. Accompanied by the expert explanations provided by our guides, they can first admire the chapels of Sacro Monte, then the impressive art of Gaudenzio Ferrari in the Church of Santa Maria delle Grazie and, finally, continue with a visit to the Varallo Art Gallery and the Calderini Museum. The day then ends with a tour of the historic districts and a taste of the traditional miacce.
The following day, after an initial visit to a farm on the banks of the Mastallone stream, we reach Gattinara to discover the area’s excellent winemaking tradition at the Regional Wine Shop. After a visit to the Ecomuseum and a tasting of wines and local products, the day ends at the Castelle Tower with a postcard-perfect backdrop: the warm colours of sunset tinting the hills of Gattinara.
Identikit
A Roman who has moved to Milan, Sara nurtures an incredible passion for travel that provides authentic and even slightly over-the-top experiences. She creates custom-designed itineraries on demand while documenting all her trips on Instagram, sharing the most amazing experiences. describing them to a community of more than 39k followers.
Identikit
Name: Ilaria Polo for Le Strade di Milano
Origin: Milan
Interests: Food & Culture
Website: le-strade.com/milano
Ilaria is an explorer who contributes to Le strade di Milano, the blog for urban explorers that shares tips for city lovers written by city dwellers.
Identikit
Name: Filippo Racanella for Le Strade di Torino
Origin: Turin
Interests: Food & Culture
Website: le-strade.com/torino
Filippo is passionate about destinations off the beaten track. He collaborates with Le strade di Torino, the blog for urban explorers that shares tips for city lovers written by city dwellers.
Identikit
Name: Luisa Ambrosini – Tacchi e Pentole
Origin: Lombardia
Interests: Food & Culture
Website: www.tacchiepentole.com
With a degree in economics, she has always had a passion for fashion and cooking. In her blog, Tacchi e Pentole (Heels and Pots), she enthusiastically talks about cooking and travelling.
Identikit
Name: Carolina Isella for Eccellenza Italiana
Origin: Lombardy
Interests: Food & Culture
Website: www.eccellenza-italiana.com
Carolina is an avid exponent who collaborates with Eccellenza Italiana, a community of people who want to promote Italy in the digital world through simple and innovative communication.
Identikit
Name: Pietro Ienca
Community: Trip in your shoes
Interests: Sport & Outdoor
Pietro is co-founder of “Trip in your shoes”, a portal promoting responsible tourism to a community of more than 28k followers. He underscores the value of discovering territories slowly, step by step. Travelling on foot allows one to truly experience the geographical space and come into contact with local cultures and traditions.
Identikit
Name: Luigi Chiurchi
Community: Trip in your Shoes
Interests: Outdoor & Sports
Luigi is co-founder of “Trip in your shoes”, a portal promoting responsible tourism to a community of more than 28k followers.
Identikit
Name: Martina Bianchi for Trip in your shoes
Origin: Genova
Interests: Food & Culture
Website: www.tripinyourshoes.com/it
Martina was born in Genoa, has always been a great nature lover, and joined the “Trip in your shoes” team a few years ago as Social Media Manager.
Identikit
Runner, coach, personal trainer, experienced hiker and outdoor trainer. Omar is passionate about all things outdoor, and lives his travels with deep appreciation of nature and its wonders.
Identikit
The Mybestplace profile is part of an ambitious project designed to showcase new evocative travel locations in Italy and around the world, disseminating content on destinations and creating editorials.
